Vertex Announces New Brand
Posted on January 15, 2020
Pompano Beach, FL, January 20, 2020 – Vertex Water Features, a leading manufacturer of custom-designed aeration systems, floating fountains, bubble curtains and biological products to enhance water quality announced today that it will begin operating under the name Vertex Aquatic Solutions.
Since its inception in 1977 as a division of a lake management company in Florida, Vertex has grown into a multimillion dollar business with a global network of dealers. The company’s rebranding was inspired by both this incredible success and the expansion in to a variety of product lines that far exceeds what the original name “Water Features” implied.
Throughout its tenure, Vertex has been committed to providing research based, environmentally sound water quality product solutions to ensure customers get the results and value they expect and deserve. This year, Vertex added science driven water quality consulting services to lake and pond management companies utilizing the expertise of the team to include nutrient budgets, restoration design and modeling, GIS services and permit writing to name just a few.
As part of this rebranding, several exciting initiatives include financial and educational incentive programs for Vertex’s global Dealer network. A redesigned website with the industry’s most extensive live Dealer finder allows prospective customers to easily identify and contact the company of their choice for Vertex products and services. Combined, Vertex expects these programs to provide both the Dealers and their potential clients a unique end-to-end-experience.
“This is an exciting time for our organization and our partners within the industry and we believe these changes will allow our clients to focus their time on the important growth and operational aspects of their business,” stated Scott Gardner, Director of Manufacturing.
The rebranding initiative began just after January 2, 2019, when Vertex Water Features transitioned ownership to Rentokil, giving Vertex the resources and capital it required to grow and expand their product and service offerings for the lake and pond industry.
Vertex will continue to deliver scientific expertise and a manufacturing experience as a market leader in innovation.
Rentokil is a global business services company operating in over 70 countries. Their brands include Rentokil, a leader in providing commercial and residential pest control; Target Specialty Products, a provider of products and training for pest management and turf and ornamental markets; Ambius, the world’s leading interior landscaping company; Steritech, a market leader in providing food safety and operational excellence assessment programs to food businesses.
Vertex Aquatic Solutions, founded in 1977, is the professionals’ choice for research based scientific consulting services, aeration systems, floating fountains, bubble curtains and biological products to enhance water quality in lakes, ponds, canals, marinas and reservoirs. As respected leaders in the lake management industry the Vertex team of aquatic biologists, limnologists, fisheries scientists and engineers work together to deliver science-based, environmentally sound solutions to complex waterbody issues. Our products and services are delivered through an international network of qualified, experienced waterbody professionals who provide local support, service and pond management expertise to customers.
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