Sales and Marketing Team

Patrick GoodwinPatrick Goodwin | Research Scientist

Patrick heads the lake science consulting team. He earned his Master of Science in Lake Management from the State University of New York College at Oneonta. As an elite NALMS Certified Lake Manager, he is a recognized national authority on sustainable lake restoration technology including nutrient reduction, water quality improvement, lake aeration design and cyanobacteria management. Patrick is now serving as the President of the Northeast Chapter of the Florida Lake Management Society.

He has been on the Florida Lake Management Society Board (FLMS) and a member since 2015. In addition, he is on the Student Committee for the Midwest Aquatic Plant Management Society (MAPMS), as well as nine other prestigious aquatic plant and lake management organizations in the country. Patrick has presented research or conducted training relating to sustainable lake management technology for these national and state level Aquatic Plant Management Society (APMS), North American Lake Management Society (NALMS) organizations at their annual conferences


Dave HirshburgDave Hirshburg | Business Development Manager

Dave helps oversee and execute fountain and aeration projects, taking the lead when working with construction companies and Landscape Architects. He plays an integral role in the design and specification of equipment and ensures the goals of his clients are exceeded through the installation process. He takes pride in the quality of his work and enjoys providing a valuable solution for his customers. Dave has been an integral member of the Vertex team for nearly 30 years. He earned his degree in Business Management from Stetson University.

Dave was born in Mobile, AL, and raised throughout Georgia and Florida. In his spare time, he enjoys watching professional soccer as an Arsenal fan, tuning in to college football games, fishing, BBQ, and spending as much time as possible with his grandchildren.


Sue CruzSue Pinagel | Business Development Manager

Sue holds a Bachelor of Science degree in Fisheries & Wildlife from North Carolina State University. She joined the industry in 2003 and works closely with freshwater management companies to propose and design aeration solutions based on proven scientific research. She shares her knowledge and experience with these systems by providing regular training opportunities and building close relationships with partners. Sue is a member of all chapters of the Aquatic Plant Management Society and the North American Lake Management Society. Likewise, she is the Vice President of Women of Aquatics and is a founding member of the Society of Lake Management Professionals.

Sue resides in Florida and Michigan and has two kids in their early 20s. She’s a certified yoga instructor and enjoys traveling and being outside in nature, especially around the water.


Tamerra Jones HeringTamerra Jones Hering | Dealer Support Specialist

Tamerra helps clients located nationwide and internally identify and design the proper aeration systems for their unique needs. She is knowledgeable about the various parts and benefits associated with each type of equipment and understands the water quality challenges that many aquatic ecosystems face. She has played an integral role in bringing aeration solutions to new regions of the world, including Moldova.

Tamerra joined Vertex in 2017 after spending several years in the cosmetics industry. Outside of work, she is very passionate about singing and music. A huge Disney fan, she and her husband enjoy visiting the parks often with their annual passes.



Tess WilliamsTess Williams | Marketing Specialist

Tess has an extensive background in marketing, communications, and graphics technology. She has helped lead marketing and communications efforts for Vertex since 2009 and has played an integral role in the development of the company’s educational materials, website design, product manuals and more. Tess earned her degree from Pellissippi State College. Prior to Vertex, Tess gained design and marketing experience in a variety of roles. In particular, she was the Art Director and Co-owner of a creative company and spent several years as the Marketing Manager for Metron North America.

Tess was born in Washington DC and has lived in Maryland, Tennessee and Florida. She and her husband have three grown sons and two grandsons. She has many hobbies including reading, art, and traveling. In 2015, she finished the NYC Marathon and raised $3000 for The NYRRC Team for Kids Program.


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